Once your web site is designed and you’re
ready to take your site live, you’ll need to find a place to host it so people
can see it. There are three ways to get your site from your desktop to the
Internet:
Installing a web server and connecting it to the Internet. (This method can be
pricey and complicated.)
Setting up your pages on your Internet service provider’s space. (Cheaper, but
lacking some of the services a business site needs.)
Setting up your pages using a web hosting
provider.
Of these options, most small business owners find using a web hosting provider
is the easiest and most cost-effective. A web host also provides a lot more
storage space than you can usually manage on your own.
There are a number of options to look for when
choosing a host. Ask about the following to ensure you find a provider that will
meet your needs.
Cost: Most web hosting providers charge both a
start-up fee and a monthly service fee. Monthly fees range into the thousands of
dollars, but most businesses can get the space they need for between $10 and $50
a month. (ECSnap Web Hosting: 15GB@ $4.44/mo)
Contracts: Some hosts require one-year
agreements (paid up front) while others offer month-to-month service, allowing
you to cancel anytime. Find out what your contract options are, and ask about
guarantees in writing. Most providers will allow you to try the service
risk-free for 30 days.
Disk Space: Make sure that you have enough
disk space to accommodate your current web site content as well as the
expansions you expect down the road. Most sites use less than 5MB of web space,
but depending on your use of pictures, graphics, Flash, or multimedia files, you
might need more. Ask how much space is included and how much extra space will
cost should you need it. (ECSnap Space: 15GB)
Bandwidth: Bandwidth refers to the number of
bytes transferred from your site to visitors when they browse your site. The
higher the bandwidth, the faster your pages will load, making the browsing
experience better for your visitors. Be sure that the host you choose specifies
exactly how much traffic it will allow. Most new sites require less than 3GB of
bandwidth per month. (ECSnap Bandwidth: 300GB)
Domain Names: Your web hosting service may
offer you free registration for your domain name. If you need more than one
domain name – one for your home page and one used to promote specific products,
for example – ask if there will be an extra fee.
Email Address: Most hosts offer at least one
email address associated with your site. Make sure you can get several email
accounts to accommodate your current and future employees as well as addresses
that are dedicated to support and information, for example, info@yourcompany.com
or support@yourcompany.com.
File Transfer Protocol (FTP): FTP allows you
to transfer files to and from your web site and is a necessity for most sites –
and it's included by most host companies. If you are selling software or other
downloadable goods, you may need an anonymous FTP site so that users can access
and download files.
Security: If you plan to take online orders or
transmit personal information (such as credit card numbers), you’ll need a
secure server (often called an SSL server). There may be an additional fee for
secure service, but it will pay off in the long run because many customers won’t
make a purchase or submit their information from an unsecured site.
Activity Reports: Activity or access reports
provide you with information about the people who visit your site. These reports
can include information about which pages were viewed the most, how long users
viewed each page, and how users found your site. Find out exactly what
information will be provided and how often you’ll receive updated reports.
Passwords: If you need password protected
pages (account logins, for example) be sure the host offers this service.
Support: Find out how service and support will
be provided. Ask if calls are toll-free, and see how long you can expect to wait
for a response to any calls or emails. Ask if customer service is free, and
because your web site will function 24 hours a day, make sure you have access to
support at any hour.
Finding the right host for your site is like finding a new place to live. You
want to have all of the basic amenities, plus a few extra perks to make it a
little nicer. Choose an experienced provider you feel comfortable working with,
one that address all of your site’s needs, and you’ll have the right home for
your site in no time.
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